- Market (what is the market need? What are the customer
segments you are targeting? What is your value proposition for each segment?
How is this better than what competitors currently offer?
The market need
we will try to satisfy is the need to find cheap and fast parking. We are
targeting al drivers in the area we want first to be established, being this
Barcelona. We will offer to our users the possibility to park easily than
actually and marketing will not be our main problem, this will be technology
and the financial.
- People (Who is on your team? Who are your advisors and
investors? Who are your main partners? Show that you have all of the skills
necessary to be successful. For any key expertise which you don’thave
on your core team, you’ve found partners, advisors, or contractors who have
this expertise)
We are David
Tous, Luis Cirus, Alex Diago, Ignasi Blanch and Daniel Villalongue. Our
advisors and investors will be the Barcelona major and his team, but they will
not only be the unique ones, we will also need technological advisors so we can
develop correctly our technology and implement it with success.
We, at this
point, havn’t started developing the technology but as we all come from a
technological university, we expect to find the creators easily in between our
network.
Technology (What
existing technologies will you use? What technologies will you need to develop?
Will you manage the technology in-house, or will you outsource it? What
competing technologies exist and what is your advantage over them?)
We will use two
kinds of technology, a web platform and a wireless and network connected field
chip. We will need to develop in first instance the field technology we will
need to implement in all the parking places available through the city and the
web online platform. The hardest part will be the chip, the one we will try to
manage in house with a technological team formed in our university.
We only have one
competing technology in the chip tech, which is the laser parking place
detector, which is alredy implemented in different parking lots, but it needs
to be analyzed before we can implement it in our market, which is outdoor.
- Financial (What are your main sources of revenue? What
are your primary costs? How will you acquire customers? When do you expect to
reach breakeven/profitability?)
Our main sources
of revenue will be charging our customers for using the app and the
advertising, which will be local and specialized we can offer to our potential
customers. We will find customers due to institutional advertising as we will
be a governmental platform. We expect to reach breakeven from the third year or
even later, exactly whenever we end installing the technology
Rogers 5
factors below:
-Relative
advantage: We have full relative advantage as there is not any similar
technology
-Compatibility: we
have a consistent product which intends to help in people’s lifes.
-Complexity: It is
a technologically complex project and his feasibility needs to be deeply
analyzed.
-trialability: The
limits are set by the user. As more users we will have, more uses we will able
to add to the application.
-Observability: We
will be very observed due to our field advertising and institutional
advertising, and we will be impossible to copy.